Redefining Accessible Luxury with Adylia Gutierrez
Adylia: Hi F&F! Thank you so much for this opportunity! I think F&F readers should know that Adees Co is the coolest brand they haven't discovered yet! I rebranded (originally grandmother's premier clothing line) Adees Co as a more accessible and attainable leather goods company. Adees Co is based on quality, fun, and accessibility.
Femme & Fortune: On the Adees Co website says you offer, "Genuine leather for genuine people." What does that mean?
Adylia: The slogan "Genuine Leather for Genuine People" was a direct response to the gap in the market. Women, when I first started, wanted current and quality bags without being a walking advertisement. I myself was getting ready to travel and wanted a large, simple leather tote. At that time my choices ranged from a leather bag at $950 or vegan leather for $185. I saw the gap and knew there were other women who wanted quality handbags at a good price. I played around with the wording and got the slogan to represent people who know what they want, won't settle and are confident.
Femme & Fortune: What’s your all-time favorite Adees Co product?
Adylia: That's hard! I would say the "Isabel" is my all-time favorite product. I love how it's modern with a vintage edge. Plus, it forces me to only pack the necessities!
The core of Adees Co is to make sure people feel valued and love their purchase. – Adylia Gutierrez
Femme & Fortune: What/who inspires you?
Adylia: At this moment Danny Simpson inspires me. I've been so fortunate to work and learn so much from him! I think in numbers with my business background but he feels. He is avant-garde and the color schemes & shapes he created forced me to break out of my comfort zone. Plus he came up with "MR" for our collection! I wish I could take credit for two letters summing up a line.
Femme & Fortune: Is there a product in your line that has an interesting story behind it?
Adylia: Hmmm... The holdall — well the color scheme of the holdall — has an interesting story. I wanted to play it safe and do a more vibrant shade of a standard color, but Danny wanted the color to not only show stylish travel but passion and complexity. Yes, I myself was stumped. We ended up creating a marble-esque color that makes me proud. (There is also a black holdall available online.)
Femme & Fortune: Since founding Adees Co, what's been your biggest challenge? Your biggest success?
Adylia: Tough and good question! I would say my biggest challenge has been learning that I can't make everyone happy and not stressing over things I can't control.
My biggest success would have to be the happy customers! The core of Adees Co is to make sure people feel valued and love their purchase.
Femme & Fortune: What can readers expect from your line in 2017?
Adylia: Readers can expect a more masculine and universal style from the "MR" line. I love mixing masculine and feminine pieces. An example is the toiletry bag that is undeniably masculine in design but soft enough for a woman because of the leather.
Femme & Fortune: Is there anything else we should know?
Adylia: I would say that the "MR" line has something for everyone. Stylistically, I would say this is our best yet and can't wait for everyone to see it! Thank you, F&F!!