#30Under30PHL - Bianca De Pietro

We've known today's #30Under30PHL lady for quite some time. She was even there when the creation of Femme & Fortune was happening in the apartment we both shared in Fishtown. I'm so excited and happy to have her as tonight's phenomenal woman in Philly. Learn all about Bianca and just how awesome she is below!

1. How old are you? Twenty-Five

2. What do you do? I help people feel confident, happy and expressive through their clothing. From women coming into my store looking for a special piece to wear to an event, to men having their shirts fitted to their desired look. Tailoring custom garments for someone who can’t find anything that fits their body just right, to one of a kind bridal creations that make a woman feel extra special on her wedding day. Clothing is a second skin, and we all need to feel comfortable in our skin. Especially since we all have different ideas of what “comfortable” is.

3. What neighborhood in Philly do you call home? I’m a transplant in Philly but I live in Fishtown currently.

4. What is your favorite thing right now about Philly? Philly gives people around my age the opportunity to start businesses, buy houses, work freelance or part time while pursuing their dreams. It's the one city I’ve come across where hard work and talent pays off.

5. What do you consider your greatest achievement thus far? When I was nearing the end of my college career, I decided to set two goals for myself to accomplish before I turned 25. One was to go to Central Saint Martins in London, and one was to open a store. I am happy to say I did both.

6. If not yourself, who would you like to be? Daphne Guinness – For so many reasons. She is the epitome of style, elegance and poise with the most amazing wardrobe that can usually be found in editorials, galleries and museums around the world. But she isn’t just a style icon. She is an inspiration and has influenced fashion, and more importantly the lives of those involved in fashion. From donating to charities that help women in need, to starting a foundation benefiting mental illness as a result of Isabella Blow’s death. Taking what you love and using it to influence and help others is inspiring in itself.

7. Your idea of happiness. Being successful doing what you love to do and having loved ones to share it with.

8. Guiltiest pleasure? Organizing clothing in my room. From color coding my closet, to shoes to folding my bras and underwear into tiny little square that then get filed away by color.

9. Favorite inspirational quote? "Life isn’t about waiting for the storm to pass, its about learning to dance in the rain."

10. What do you appreciate the most in your friends? Two things that go hand in hand. Honesty and Loyalty.

11. Favorite food in Philly? Brunch. I will eat brunch every day in philly. Doesn’t matter what it is.

12. Favorite drink in Philly? Screwdriver from the Yachtsman – I love fresh squeezed orange juice in my cocktails!

13. Favorite song right now? Ive been hooked on this for a while - "Pale Shelter" by Matthew Dear feat. Tegan and Sara

14. A book you plan on reading? The Tipping Point by Malcolm Gladwell. It's on the list..my dad's been trying to get me to read it for years.

15. A book that powerfully impacted your life? Alexander McQueen: Savage Beauty

16. Name one historical figure you would like to have coffee with. I would also have to say Alexander McQueen for this one.

17. How do you like your coffee? As an espresso shot at 3am at a discotheque in Italy.

18. Your main fault. I don’t know when to give up and move on because I can’t stand to fail.

19. What is your most prized material possession? My All Saints Leather Jacket. The jacket is great on its own but it also reminds me of when I lived in London, attending the school of my dreams; it was one of the most happiest moments of my life.

20. Your biggest failure. There are many things that don’t work out for various reasons. I would say my biggest failure is an internal failure. I let my heart lead me when it should have been my head. I am very trusting and it can make me naïve. I let people take advantage of my willingness to help everyone and my fear of disappointing. It is not a good quality for professional or for personal reasons and it has burned me many times.

21. What you learned from that failure? I’m learning to follow my intuition always and call things like they are instead of making excuses. “Everything happens for a reason” - and sometimes that reason is because we make bad decisions. So don’t make them again!

22. What is your greatest fear? That I will become a workaholic, obsess in my work and then wake up one day all alone and miserable. It’s a very realistic scenario for fashion designers which is why it's so terrifying.

23. Where will you be in 30 years? Owning a custom atelier in Europe where I get to make customized theatrical gowns all day and walk around with an army of little dogs.

24. Favorite thing to do on a Sunday? I work Sundays. But let's pretend I don’t for a minute. Wake up late, take the dogs for a nice long walk, have a lovely long brunch outside some cute little spot with some friends

25. Best date spot? Anywhere with the right person.

26. What does happiness mean to you? #7 defined what it is...but what it means to me is everything. It is the ultimate goal and the reason I do everything that I do.

27. Twitter or Instagram? Instagram. I wish this interview was done in photos instead of words. Words are not my forte.

28. Describe Philly in a Tweet. #PhillyThisShitIsReal

29. Who should everyone follow on Instagram? My store probably @ToileAtelier...and all the fabulous designers I sell at my store!! Shameless plug – it’s a pretty great group of amazingly talented women.

30. Pats or Genos? I’m an Italian from New York . . so I eat pasta and pizza. Do either of them sell that?

#30Under30PHL is a month-long series highlighting Philadelphia’s most ambitious women. Created in collaboration with Femme & Fortune and Alex Kacala.